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Why Teasers Matter

July 11, 2012 by Seleste deLaney

Like many women, I went to see Magic Mike last week. Also, like many women, I was very much looking forward to a comedy about male strippers. Because that's what all of the previews made it look like.

There were, in fact, male strippers, so that portion of the previews was entirely accurate. And I quite enjoyed the stripping scenes (Channing Tatum might not be the best actor, but that boy can dance like whoa.) Unfortunately, for me the rest of the movie failed. It was

*not* a comedy. Instead it had a bromance subplot, a romance subplot, drugs, sex, and a "trying to get out" subplot. And none of them were heavy on the funny.

Did I hate the movie? No. Like I said, the stripping was pretty. However, other than that aspect, it completely failed to live up to the expectations created by the preview. I won't get into why it seemed like it failed for what it was as that would be an entire blog post on its own, but I'm left wondering if all the things that bothered me while watching would have bothered me if I'd gone in expecting it to be a serious movie. (Well, except the math issue. That would have bothered me either way. Seriously, dude? You saved about $41.67 a month when you're pulling down over a grand a week in tips? And you have more than the one job? You're not an entrepreneur, you're an unmotivated loser.)

Anyway, it got me thinking about query letters and cover copy and cover artRead more

  • cover copy
  • Magic Mike
  • previews
  • reader expectations
  • teasers
  • truth in advertising
  • Seleste deLaney's blog
  • 2 comments
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